We partner with Better Cotton to improve cotton farming globally. Better Cotton is sourced via a system of mass balance
bettercotton.org/massbalance and is not physically traceable to end products. Better Cotton trains farmers to use water efficiently, care for soil health and natural habitats, reduce use of the most harmful chemicals and respect workers’ rights and wellbeing.
We are committed to sourcing 100% of our cotton as ‘responsible cotton’ by 2025. ‘Responsible cotton’ includes Better Cotton, organic cotton, recycled cotton and Australian cotton.